McDonald's and DoCoMo to Jointly Promote e-Marketing based on Osaifu-Keitai
 McDonald's Holdings Company, Ltd. and NTT DoCoMo, Inc. announced they have agreed to jointly promote e-marketing based on DoCoMo Osaifu-Keitai™ e-wallet services. ("Osaifu-Keitai" refers to mobile phones equipped with contactless IC card, as well as its useful function/services enabled by the IC card. With this function, mobile phones can be utilized as electronic money, credit card, electronic ticket, membership card, airline ticket, and more.)
The undertaking will include the establishment of a joint venture company to plan and manage e-marketing promotions to McDonald's newly planned membership club, and the introduction of DoCoMo's iD™ platform for mobile-phone credit cards and ToruCa™ information-capture service at McDonald's stores.
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