LG Prada Phone
 LG Electronics and PRADA, one of the world’s leading brands in the luxury goods industry, unveil the first completely touch screen mobile phone. The PRADA Phone by LG (KE850) is a real breakthrough in the industry, as it is a unique, sophisticated and elegant mobile phone with the first complete advanced touch interface.
LG and PRADA have worked closely together on every aspect of the product, from handset development to marketing combining the attention to detail and uncompromising quality of PRADA design with the trademark technological innovation of LG mobile.
PRADA’s involvement extends beyond exterior aesthetics to the key elements of the user experience such as the advanced touch interface, ring tones, pre-loaded content, mobile phone accessories and the exclusive leather case, inspired by the classic Italian craftsmen tradition.
The phone is unique in the fact that it does not have a keypad, sporting instead a touch screen display, but unlike the touch display on the LG Chocolate, which was just a couple of fixed buttons that lit up, the Prada display will change according to the application on the screen.
Glowing icons on the face of the phone disappear when not in use to reveal a pure, un-adulterated black exterior. The phone is ultra thin (just 12 mm), nonetheless it hosts an array of additional multimedia functions, including an MP3 player and a music multitasking function for messaging. It also boasts an external memory slot, allowing the user to increase memory capacity for images, music and film clips.
Other features of the Prada phone include 2MP camera with Schneider-Kreuznach lens, video player, document viewer, microSD card slot, Macromedia Flash UI, EDGE Tri-Band (900/1800/1900) and Bluetooth 2.0. The measurements are just 98.8x54x12mm. The Apple iPhone measures 115x61x11.6mm. This means the Prada phone is quite smaller in volume compared to the Apple iPhone.
The PRADA Phone by LG will be available with prices starting from 600 Euros in mobile dealerships as well as selected PRADA stores in the UK, France, Germany and Italy as of late February, 2007, followed by countries in Asia such as Hong Kong, Taiwan, and Singapore from late March, 2007. The Korean version of the phone is scheduled to launch in the second quarter of 2007.
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